FaceUp is the first charity of its kind in Western Australia. It was established in July 2016 and is dedicated to supporting and empowering people with visible facial differences and their families. FaceUp aims to increase community awareness and work to influence attitudes toward people with visible facial differences.
FaceUp was inspired by young Jayden’s journey of being born with a rare condition called nasal encephalocoele which deformed his nose. Jayden’s parents were disappointed with society’s perception and attitude towards Jayden and the lack of psychosocial support available. Jayden’s parents were the inspiration for FaceUp.